Zhejiang Culture Festival is a brand project aimed at boosting culture exchange between China and other countries.[Photo/Xinhua]

"We are keen on attracting more Chinese tourists to Jordan and Petra in particular," he added.

Chinese Ambassador to Jordan Pan Weifang said China was keen on boosting ties with Jordan in various areas, and that there is a great potential for increased cooperation in tourism between the two countries.

Zhejiang Culture Festival is a brand project aimed at boosting culture exchange between China and other countries. It has been held in nations including the United States, Britain, France and Australia.