[Photo provided to chinadaily.com.cn]

Holding the celebration here helps to build a cultural brand for Chinese New Year and share traditional Chinese culture, said a spokesman for Maizidian Street.

Chinese and foreign media and the families not only enjoyed the traditional Chinese culture, but also made dumplings, visited a temple, watched sugar-figure blowing art performances and took part in paper-cutting activities.

There was also an exhibition area showcasing intangible cultural heritage projects in this year, such as colored-lantern making, also named Deng Cai. Residents and reporters learned about the production process with an inheritor of the intangible cultural heritage.

"These exquisite artworks perfectly feature Chinese characteristics,” said one reporter, “I have just experienced making them with the help of the masters. I wish you a happy Chinese New Year!”