The cover of GQ China's September issue shows the 10 GQ 2017 Men of the Year. [Photo provided to China Daily]

One of the youngest publishers of an international magazine in China explains why his group sees so much potential in the Chinese market. Yang Yang reports.

When the president and chief digital officer of Conde Nast International, Wolfgang Blau, visited China in late 2017, Paco Tang, the 33-year-old publisher of GQ China, took him to a fresh food supermarket in Beijing for dinner.

There, customers can choose fresh vegetables, meat and seafood from all over the world, take them away, or ask for them to be cooked and eat the food in the dining area.

This is a new trend in China.

"And there's no need to pay using cash. Just use your phone to scan the QR code to pay. After you order a crab or shrimp, the suppliers in, for instance, Canada get the information. It's a business model that makes the most of the internet," says Tang.