Nearly 1,000 snowmen of different shapes wearing colorful hats and scarfs dotted the primary ski slopes at the Yuyang International Ski Resort in Pinggu district, Beijing, on Dec 23. [Photo provided to China Daily]

"Sam Father spares no effort in combining outdoor activities and childhood education. The debut of the ice and snow town is just the beginning," says Zhang.

"And next year, we will open five theme towns set in different environments like grasslands and deserts."