Michael Kors presented The Walk, a revolutionary global street style campaign recently in Shanghai. [Photo provided to China Daily]

Commenting on the results, he says: "We don't talk numbers. But I will say that we have lots of customers who love her sense of style, Chinese customers and global. To me it's not China versus the States or Europe. It's the world. I think she represents a modern, feminine, successful, globe-trotting woman."

Separately, Kors says that the brand in China now has a very diversified clientele ranging from teenagers to 60-year-old women.

"Chinese consumers who buy Michael Kors are not fashion victims. They are too busy to be victimized," he adds.

He said that the relationship between customers and designers is like playing tennis, with the two parties inspiring each other, while a good designer's job is to understand what customers want before they know it.