Chinese pop star Chris Lee Yuchun with Diesel's creative director Nicola Formichetti (center right). [Photo provided to China Daily] |
People like to pursue perfection: perfect makeup, perfectly matching clothes, perfect selfie. But Italian fashion brand Diesel's fall/winter 2017/2018 campaign aims to "go with the flaw".
Chinese pop star Chris Lee Yuchun is Diesel's new ambassador. She not only stars in the short advertisement movie for the campaign, but has collaborated with Diesel's creative director Nicola Formichetti to create a limited edition capsule collection.
The collection, which is now available in selected stores worldwide, advocates a candid approach toward one's ego while celebrating imperfection.
The collection adopts a black-white color palette based on Diesel's classic denim styles. Incorporating imperfections and "flaws" as main design elements. The collection features a unisex, androgynous look that boldly proclaims its uniqueness.
It includes products such as baseball caps, T-shirts, hoodies, jeans and denim jackets.
Each tear and rip in the garment reveals a series of messages hidden below the surface.