[Photo provided to China Daily]

It took between 10 and 20 years for Beijing, Shanghai and Guangzhou to develop their markets for classical music, says Wu. "And for second- and third-tier cities, I think they don't need such a long period as they already have a much better base established by the first-tier cities. China is a huge market for the music."

The company has also organized tours for Chinese orchestras and traditional art troupes internationally, including established institutions like the China Philharmonic Orchestra and the National Peking Opera Company of China.

Under the baton of Yu Long, the China Philharmonic will begin its eighth collaboration with Wu Promotion to play in Kawasaki and Tokyo in Japan, and Taipei from Nov 28 to Dec 2.

Contact the writer at chennan@chinadaily.com.cn