Take a closer look at the spot scene of "Europe Street" festival held at the Sanlitun Soho in Beijing, on September 23, 2017. [Photo by Zhang Xingjian/chinadaily.com.cn]

"Europe Street" is a part of the two-year Experience Europe campaign initiated by the Delegation of the European Union to China.

The Experience Europe campaign, for which "Europe Street" was a keystone event, aims to entertain Chinese audiences while informing them about the history, policies, values, economy, culture and lifestyle of the EU. Through a series of 24 monthly topics in the form of social media posts, online competitions, podcasts, infographics and animated videos, in addition to featured cultural events, policy forums and public lectures on a multitude of issues, the campaign hopes to educate and delight.