Endless Stream by Yang Yongliang. [Photo/MATHEW LIU FINE ARTS (SHANGHAI)]

Han says the launch of new sections at the fair serves to bring collectors' freshness to it and adds to the fair's artistic depth.

"These are all curated exhibitions that will bring museum-quality exhibitions and content ranging from masterpieces to cutting-edge moving images and internet-based works. The fair's talks program will bring together experts in the field and provide strong academic support to the themes shown."

Photofairs also operates a fair in San Francisco, introducing Asian collectors and artists to one of the world's most important photography centers. The next San Francisco fair will be held over Feb 23-25, 2018.

Han says the fair has become a place for new and seasoned collectors in the United States to discover leading and emerging artists from Asia, specifically China, Japan and South Korea.

"Our collectors in Shanghai are excited to venture to San Francisco－some of them for the first time to be a part of a VIP program at the fair."

"Photofairs has become a melting pot of cultures where fine-art photography is celebrated in a truly international way."