Natural areas, cultural relics and elite schools, including the Brazilian city Rio de Janeiro, NASA's aviation center in the United States and Disney parks are among the top destinations for Chinese families traveling abroad with their children. [Photo/China Daily]

HHtravel offers a family package that includes visits to a native village, the Khutzeymateen Grizzly Bear Sanctuary and offshore rafting.

It also offers popular trips to Sri Lanka's Ceylon black tea plantations, where parents take children to pick leaves, watch processing and savor brews on the Nuwara Eliya Plateau. Affluent families also often visit the country's heritage sites, such as the Sigiriya Lion Rock and Galle Fort.

Japan appeals to families who seek luxury travel abroad but close to home.

They enjoy camping on the Miura Peninsula and visiting the Yokohama Hakkeijima Sea Paradise theme park.

The market for affluent family travel is set to boom with more sophisticated products and eased visa policies, Guo believes.

That's not to mention larger and wealthier families, as the second-child policy's effects continue to manifest and the economy grows in the coming years.

Hot spots

Top outbound destinations for families

1. Singapore

2. Phuket Island

3. Osaka

4. Tokyo

5. Bangkok

6. London

7. Bali

8. Hong Kong, China

9. Rome

Top domestic destinations for families

1. Sanya, Hainan province

2. Xiamen, Fujian province

3. Beijing

4. Guilin, Guangxi Zhuang autonomous region

5. Jiuzhaigou, Sichuan province

6. Lanzhou, Gansu province

7. Urumqi, Xinjiang Uygur autonomous region

8. Lijiang, Yunnan province

9. Xi'an, Shaanxi province