It's promoting itself to Chinese as a leg of regional routes with such nearby nations as Montenegro.
"Serbia is located in the center of southeastern Europe, making it convenient to reach neighboring countries, such as Hungary, from our capital, Belgrade," she says.
She adds that Chinese travelers stay about three days in Serbia. Five days is her agency's goal.
Other countries are also planning to relax visas for Chinese.
Chinese arrivals to the Philippines reached roughly 675,700 last year, up nearly 38 percent over 2015. It hopes to attract 1 million Chinese this year.
China is its third-largest inbound-tourism source.