Audience members meet a Peking Opera player during the troupe's tour in Brazil.[Photo provided to China Daily]

Founded in 1991, Wu Promotion produces around 500 concerts and events every year, in China and abroad. One of their best-known projects is the annual overseas tour of traditional Chinese orchestras during Spring Festival.

The current event in Australia is the eighth tour of the Peking Opera Festival by the Jingju Theater Company of Beijing and Wu Promotion.

Back in 2012, after the theater troupe worked with the National Center for the Performing Arts to stage the Peking Opera production, Red Cliff, adapted from the 14th-century novel Romance of the Three Kingdoms, by Luo Guanzhong, Wu joined hands with the Jingju Theater Company and the National Center for the Performing Arts, to take the show to Europe, where it was staged at the Vienna Burgtheater, Hungarian State Opera House and National Theatre Prague.

Later the same year, Wu Promotion supported the Jingju Theater Company's tours of Germany and Italy.

In 2013, the troupe toured the Netherlands and Austria.

Meanwhile, to celebrate the 120th birth anniversary of Peking Opera master Mei Lanfang (1894-1961), who is credited with introducing the art form to Western audiences with his debut performance in the United States in 1930, the troupe performed in New York and Washington in 2013.

The festival has also traveled to Russia, Brazil and Switzerland, and has, so far, attracted more than 50,000 viewers.