Chinese food on sale at a Tesco supermarket in London, UK, Feb 2, 2016. [Photo/chinadaily.com.cn]

Many retailers are also trying to tap the market in China. The Cambridge Satchel Company, for example, is offering buyers a special discount and free embossing of a monkey symbol on all the red bags they buy in the brand's online store.

Moreover, many local supermarkets have put more Chinese food on sale to celebrate the festival and Chinese recipes, including those for spring rolls and dumplings, are offered on their websites for those who prefer to cook themselves a New Year feast at home.