The Harrods Happy Monkey is displayed in the window of Harrods Department Store in London, UK, Feb 2, 2016. [Photo/chinadaily.com.cn]

The department store's souvenir shop also offers various items designed for the year of monkey, ranging from purses and pens to key rings and cups. A traditional Chinese-style decoration door is placed for customers to offer their wish cards for the coming festival.

In Chinese folklore the monkey represent cleverness and agility.

Kyle, a manager of the department, who didn't give his full name, said that the store has celebrated the traditional Chinese festival for many years. "We have a lot of Chinese tourists here and they will be very interested to see this," he said.

Sunkiran Boyal, a shopping assistant for cosmetics in Harrods, said Chinese customers are their most loyal clients and her brand has prepared special offers to thank them. The Estee Lauder brand has rolled out a new bottle design with golden-colored main body and a red monkey pendant.