Rural life is far away for many Chinese city dwellers. Why should they still care about rural culture?

China has always been a farming country, agriculture and agri-related culture will always be relevant.

What does rural culture mean to Chinese culture?

Both root and future

You have travelled to many counties in the world. Have villages in other nations inspired you?

I went to seek international experiences in places like Europe, Japan, the Republic of Korea and the United States. It seems that the countryside does have a bright future if we slow down and respect its past.

I was particularly impressed by a case in the United States in which a young designer named Emily Pilloton helped revive the underprivileged rural areas in the United States through creative design and community work. I became more and more convinced that the countryside is a "promised land" not only for China but also for the whole world.

What kinds of people and groups will play important roles in village service?

People with special expertise will be helpful for Chinese countryside, particularly those who have international experiences. I have known quite a few foreign expats, including designers, bloggers, teachers and even hikers, who have helped the Chinese countryside a lot.