8. The local TV show Hero of Hanzi a hit in China

A scene from the TV show Hero of Hanzi

With television schedules packed with singing contests and other talent shows, Hero of Hanzi didn't fail to stand out. The hit show Hero of Hanzi is focused on preserving and promoting an old treasure: Chinese characters.

To attract more overseas audiences, online video-sharing platform iQIYI and PPStream even started to air a promotion video in New York's Times Square of the Chinese show, The Hero of Hanzi.