Ten people from different countries and various walks of life were selected to participate in The Day I Ran China, a reality show produced by Mango TV and Discovery channel, to experience firsthand the 21st century makeover of China's countryside. [Photo provided to China Daily]

In a recent episode, participants traveled to Hunan province's Yizhang county, where e-commerce prevails as the major way for local people to sell agricultural products.

Lucien Pang, 31, a British-Chinese participant on the show, was also amazed by the wide application of e-commerce livestreaming in rural China. "The technology is such a cool way to bring about massive changes," says Pang.

He believes that e-commerce will help bridge the gap between urban and rural areas.