Disney's iconic princesses are featured in the new film. [Photo provided to China Daily]

"Yesss has the ability to constantly shift the look of her hair based on the looks that are trending at that moment, just like her clothes, which will constantly change-sometimes within the same scene. Because she lives in a digital world, her jacket is made up of thousands of fiber optics," says Moore, describing the figure as probably "the coolest Disney character ever".

Set six years after the end of the first movie, Ralph Breaks the Internet sees the eponymous hero, alongside the razor-tongued Vanellope von Schweetz, embark on a quest into the internet in search of a way to save the latter's oldschool arcade game from the scrapheap.

"It's a story of two small-town friends, who journey to the big city-and when they get there, one falls in love with it while the other wants things back the way they were. It's a movie about dreams-and how a strong friendship can survive anything even during times of great change," explains Moore.

Ralph Breaks the Internet will be the 57th animated feature to be released by the 95-year-old studio, which employs nearly 800 people from 25 different countries.

However, for the 55-year-old director, it was the Oscar-and Golden Globe-winning Zootopia that fulfilled a dream to inherit Disney's tradition for creating "talking-animal films" like Bambi, Robin Hood, The Lion King, Dumbo and The Jungle Book.

"Research is the cornerstone of how we make our movies, and for Zootopia, we spent 18 months studying animals. Our team of artists even traveled to Africa," Moore explains.