[Photo provided to chinadaily.com.cn]

Gu Yucai, vice-director of the State Administration of Cultural Heritage, says the alliance should give top priority to scientific protection of the Great Wall, standardizing the renovation, patrols and monitoring work.

He adds that members of the alliance who cover varying aspects of protecting the heritage sites should cooperate on offering tourism services and designing cultural and creative products, making management of the Great Wall brand a joint effort.

"The alliance should use social networking to involve more people, especially youngsters, as volunteers in conserving the wall." Gu says.

Guo Kaitian, chairman of Tencent Foundation says that the company has donated 35 million yuan to the protection project of the Great Wall since it first collaborated with the State Administration of Cultural Heritage in 2016.

He says Tencent tries to draw public attention and deepen the younger generation's understanding of the Great Wall by inviting pop stars like Yang Yangqianxi to live stream talks about the historic spot.