Above and top right: Oil paintings by Zhong Biao. The limit-ededition prints sell well on an online art-trading platform. Above right: Staff members pack works for sale on the Ywart mobile-art platform. [Photos Provided to China Daily] |
The past few months have seen the appearance of many online and mobile platforms in China that are proving a boon for young and established artists, and a great way for the public to buy pieces at affordable prices. Deng Zhangyu reports.
In the past six months, Beijing-based painter Zhong Biao has sold limited-edition prints of his oil painting Samadhi using an art app Ywart, at prices ranging from 699 yuan ($102) to 899 yuan based on the sizes of the prints.
He has also put some of his oil paintings for sale on the mobile-art trading platform.
Although none of his oil paintings priced at more than 250,000 yuan have sold online yet, Zhong is confident about striking a deal soon.
The 49-year-old has held solo shows in China and abroad, but using the app is his first attempt to sell works online.
"Online art trading is inevitable. We have to do it and be patient," says Zhong, who is known for creating multidimensional worlds on canvas.
Last year saw the appearance of many online and mobile-art platforms in China.
The app buybuyart was launched last year by Jin Jun, deputy director of the design school of the Central Academy of Fine Arts.
Within six months, the platform had about 1,000 artists, most of whom were young art college graduates.
Now, there are nearly 3,000 artists registered on the app. But some, especially established ones, use it only to show their works, says Jin.
The prices of the works sold on the app range from 1,000 to 5,000 yuan, which Jin says is what a Chinese first-time buyer is typically willing to pay.
Jin says one of the main reasons the online art market is taking off is that it is almost impossible for ordinary Chinese to buy art sold through traditional sources like galleries and auction houses. The convenience of mobile payment and fast delivery make the apps an easy way for millions of mobile users to access art easily.
"In the West, even people living in rented apartments buy art for decoration or just enjoyment. And, now, with people in China getting bigger houses, they are spending money on decorating them," says Jin.
Jin, who leads a team of about 20, says the number of registered users on his app has continued increasing since it was launched last year. Most are from big cities like Beijing and Shanghai.
"We need to be patient. It takes time for people to buy art for home decoration," he adds.