They are Itangyuan.com-tailored for college students to create novels through a smartphone app-and Siyuetian-an upcoming site mainly for women readers. The firm also plans to create a subsidiary in the United States to introduce Chinese online novels to the West.
"Digital content will overtake print to become mainstream," says Xie Guangcai, executive vice-president of ChineseAll.
"The trend is also revolutionizing the film and television industries, pushing them to consider internet's influence first."
An example reflecting this change is Yun Shen Ji (The Fall of Gods), a fantasy novel revolving around the secrets of gods and demons.
Typically, a literary work first gains reputation online and is then sold to studios to be adapted for screen productions. But Yun Shen Ji is completely different. The leading studio Le Vision Pictures originally conceived the characters and then asked 17K.com to recruit a young writer to author a novel built around the roles.