Most of the novel's diehard fans are aged 18 or 19, data show.
"A young fan had donated 200,000 yuan ($30,000) to the author in 2011. It's an incredible figure even by today's standards," says Xu.
The two movies will be shot in the United Arab Emirates, Japan, South Korea and Africa, and recruit Hollywood special-effects artists to polish the action sequences, according to Xu.
To financers, Age of Legends is seemingly an example showing the power of fan-driven online content.
At a media conference on Aug 24 in Beijing, ChineseAll said that it had raised 2 billion yuan from five companies.
Despite having some 500 digital-content providers, such numbers are still big for the Chinese market.