The world’s largest cream tea party is held in Shanghai to mark the British Queen's 90th birthday. [Photo provided to chinadaily.com.cn]

Sanpower Group acquired House of Fraser via its subsidiary, Nanjing Cenbest, two years ago, which opens up a new channel where Chinese customers can enjoy a better taste of British and European lifestyle, said James Kong, House of Fraser China's chief executive.

"It's not just clothes, it's about culture and experience", Kong said. "Chinese people's vision is increasingly internationalized, so are their dressing and life styles."