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Radio vet will take listeners to music festivals

Updated: 2016-06-03 15:25:20

( chinadaily.com.cn )

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Dai Yirong. [Photo provided to China Daily]

Four more trips will be announced for 2016, including T in the Park, which will be held in Scotland in July.

"The outdoor music festival is seen as a trendy lifestyle among young generations in China. For those who have been following the Western culture, going to those well-known music events will be an ideal experience," says Dai, adding that DJs of FM 94.5 will also go to those music festivals along with the fans, which will bring more fun to the trip.

She also adds that the tour will be arranged among a small group of listeners, around 20 people.

A graduate of Communication University of China, formerly known as Beijing Broadcasting Institute, with a major in international journalism, Dai has been interested in radio since she was young.

The passion for radio drove her to stay in the business for decades.

Like many industries, which are experiencing transformation nowadays, radio stations also need to adapt in a new era. For Dai, the change is to connect and interact with the listeners.

"For Metro Radio, which has been on air for a year and targets at young Chinese people, it should function as a bridge. Besides playing music from the West, we also care about the latest lifestyle of the listeners," says Dai.

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