The Sam Wanamaker Festival 2015 at Shakespeare's Globe.[Photo provided to chinadaily.com.cn]

"Shakespeare is one of the world’s greatest cultural icons. Even today, 400 years after his death, his works continue to thrill audiences not just here in China but all across the globe - Shakespeare’s works transcend time and cultures. I'm delighted that Shakespeare Lives will recognize one of our most celebrated icons," said Barbara Woodward CMG OBE, the British ambassador to China.

Celebrating the enduring influence of one of the world's greatest playwrights and poets, Shakespeare Lives will not only explore his global legacy but also demonstrate how his stories, themes and language are relevant in the modern world. The program is an opportunity for millions of people of all ages across China to actively experience Shakespeare’s works.

“William Shakespeare epitomizes cultural impact and relations, with his works inspiring people around the world. Our exciting Shakespeare Lives program will enable audiences all across China to rediscover and celebrate Shakespeare’s works,” Said Carma Elliot, director of British Council China.