Scenes from Go Princess Go feature actor Sheng Yilun and actress Zhang Tian'ai in leading roles.[Photo provided to China Daily]

Go Princess Go has attracted a wide fan base ever since its debut.

"It's very funny and light-hearted. All the actors are handsome. Many of my friends and classmates are fans. I will pay to watch it," says Feng Shanshan, 21, a student in Beijing.

Feng says her enjoyment also comes from sending out messages while watching it online. She feels that she can share comments with viewers across the country about the funny bits.

Some are very regretful about the removal, while others are not.

"I haven't even seen it, and now it's off the shelves? That's hard to accept!" Weibo user Liu Shuoyanyy lamented.

"I'm not the least sorry; in fact, I don't feel anything at all. The script is absurd to me, and not nutritious to the mind at all. I don't watch things of that sort," wrote Weibo user Xiaodaidai jia.

Weibo user Napianbihaiyuntian seemed angry with the authority's decision. "What is a good show? If it's loved, very real, not fake, not exaggerated, what's wrong with an online series? Why don't they ban the outrageous anti-war series?"

Go Princess Go, a small-budget online series without a star cast, has been a hit among young Chinese since it was broadcast on a streaming website in December, with daily "views" crossing more than 10 million.

Adapted from an online novel, the 35-episode series is a comedy about how a modern playboy accidentally time-travels to a fictional dynasty and unexpectedly turns into a crown princess and then an Empress Dowager.