The West Bund exudes seemingly infinite energy.

There is a continuous stream of sophisticated cultural projects emerging from the area. The most representative is the Long Museum. Located on the site of the Beipiao Wharf, the 33,000-square-meter museum has become a major brand project in the West Bund. The distinctive Yuz Art Museum is located in the former hangar of the Shanghai Aircraft Manufacturing Factory. Representing the historical memory of China's civil aviation, the museum covers 9,500 square meters. The newly opened Shanghai Photography Center along with the Long Museum, the Yuz Art Museum, and the West Bund Gallery and Oil Tank Art Park (under construction) make up Shanghai's booming gallery complex – the “Gallery Avenue.”

A number of international cultural and art activities are bringing more life to the area, such as the West Bund Music Festival and the West Bund Architecture and Contemporary Art Biennial.

The West Bund belongs to not only artist, creators and media leaders, but also to urban residents, art lovers, every one.

Xuhui District, which once shone on the Silk Road and Maritime Silk Road, is grasping the latest opportunity to represent the new dream of urban development in China.