This short exchange came on the sidelines of the China-Netherlands Cultural and Media Forum themed on "Creative Industry and City Development," co-hosted by the Chinese Cultural Media Group (CCMG) and DutchCulture, the Dutch Center for International Cooperation financed by the Dutch government.

The China-Foreign Cultural and Media Forum is a Chinese initiative. Its previous versions have been held in Sweden, Cuban and Malta.

"The Netherlands is a small country geographically, but a great cultural power. There are great potential of cooperation in cultural and creative industry between our two countries," noted Chen Xu, China's Ambassador to the Netherlands.

The Chinese diplomat cited "Ruber Duck", "Miffy", "Voice of Holland" as examples of Dutch design winning Chinese heart, as well as "Happy Spring Festival" as Chinese traditions stepping into the Dutch life.

"With 'Pleasant Goat' coming here as another case, I am sure that more stories of successful cooperation will keep coming", he said.

Liu Chengxuan, Chairman and General Manager of CCMG, stressed that the development of creative industry in China necessitates more international cooperation.

In Shanghai, there are 106 city-level cultural creative industry parks. In Beijing, about 1 million people are engaged in activities relative to creative industry, according to CCMG statistics.

"We need to learn from Netherlands. We invite more Dutch companies to come to China, to join the development of Chinese creative industry. China welcomes international designers and companies," said Liu.

Jeroen van Erp, a designer by training and member of the Dutch Creative Council, stressed that for the Netherlands, creative industry refers to creativity with "intended effect for society" and "awareness of the future."

"Four years ago, the Netherlands launched a policy of top sectors and creative industry was defined as one of the nine top promising sectors. The diverse and scattered creative industry in the country then started to organize ourselves. The structure is developing very well and will move even further ahead," he said.

The Netherlands has an ambition to make itself the most creative economy in the world by 2020. Its Top Sector Team, set up to promote the top sector, is composed of representatives from government, research and educational institutions, and businesses -- the "golden triangle," a traditional way of cooperation and joint force in the country.