Promoting Chinese movies going abroad

Updated: 2013-12-27 17:10

(Chinadaily.com.cn)

On December 25，the Bureau for External Cultural Relations of the Ministry of Culture, joined hands with the Film Bureau of the General Administration of Press and Publication of the People's Republic of China, and signed the Strategic Cooperation Agreement on Promoting Chinese Movies going Abroad in Beijing. Vice minister of culture Ding Wei, along with Tong Gang, deputy director of the General Administration of Press and Publication, attended the ceremony and delivered a speech.

The agreement was signed by the two ministries after consultations occurred over aims to implement the Central Committee’s overall requirements on promoting Chinese culture abroad and increasing national cultural soft power.

According to the agreement, the two sides have joined together in a united front with the principles of "advantageous complementary efforts, resource sharing, information exchange and achievement sharing.” Overall, the goal is to establish a long-term cooperation to promote Chinese film to the world through Omni-direction, various channels and with various multi-media to,strengthen the international influence of Chinese cinema, competitiveness and market share.

In accordance with the agreement, both sides will stick to, “promoting Chinese movies to the world,” and will implement the policy into strategic planning and annual plans for external communication. For example, establishing “Chinese Film Weeks” as important all-round cultural activities held overseas. All things regarding Chinese film and its film industry will be planned, designed, coordinated and organized in a unified order.

At the same time, the two ministries will give full play to foreign cultural institutions that function as a bridge in promoting Chinese films abroad. They will use resources to hold various public screenings and recommend quality domestic films to be screened at international film festivals. Furthermore, the joint union will provide assistance in releasing Chinese films overseas while helping to build a bridge between China and western countries in order to produce films together.