The universally beloved panda is a poster animal in Sichuan province, and also a famous brand for local tourism.

However, the home province of the adorable creature has many other attractions, as its slogan reminds us: “Sichuan, more than just pandas”.

Now, the province is promoting a series of special programs to give visitors a more fulfilling travel experience, highlighting the local cuisine, intangible cultural heritage, and natural scenery and winter sports in Sichuan.