The cultural and creative brand, Guobo Yanyi, launched by the National Museum of China wins the championship of the second season of Creative China. [Photo provided to China Daily]

A jade dragon is now an incense burner and a china bottle is fridge magnet-these are just some of the examples of around 5,000 cultural and creative products inspired by the historical artifacts collected by the National Museum of China.

"The cultural relics all have long histories, but we want to bring them to the public in a younger, more fashionable and technological way," says Chen Xi, a staff member at the museum.

Chen was presenting Guobo Yanyi, the cultural and creative brand launched by the National Museum of China during the second season of Creative China, a cultural-venture show on Beijing TV.

According to Chen, the National Museum of China has cooperated with Alibaba to create a platform for all of the country's museums in China to connect their intellectual property with investors, designers and manufacturers.

The revival of China's historical relics struck a chord with most judges during the Jan 16 final of Creative China. Guobo Yanyi won the second season's finals.

Hao Jingbo, general director of the show, says the National Museum of China's winning project shows people's love of Chinese culture.

Ten projects make it to the final, with half of them focusing on traditional culture, such as the "3.0 version" of Along the River During the Qingming Festival, which is a hightech interactive art show that recreates Zhang Zeduan's painting from the Song Dynasty (960-1279) using a four-dimensional dome screen.

Created by the Palace Museum and Phoenix Digital Technology, the project invited more than 30 top artists to work on the painting, which includes 814 figures, 28 boats and more than 170 trees. It was exhibited at the Palace Museum between May and the end of last year.

Other finalists include astronautical cultural and creative products, Tea World and Five-Dimension Memory, an art show combining 27 intangible cultural heritage art forms and their derivatives.

"Each project has its own director, who seems to fall in love with the projects and feel like they have become partners," says Hao.