IMAGE: TORD-RIKARD SÖDERSTRÖM (PP.84-85); © 2018 PHAIDON PRESS LTD Kuggen, Wingardh Arkitektkontor, Gothenburg, Sweden, 2011.

Red is remarkable. It embodies and encapsulates so many of our states, both positive and negative. Power, wealth, passion, love, jealousy, envy, danger, death - from our blood to our love, from our hearts to our late reminder bills, from our halting at traffic lights to Mars, and to the little red button that could detonate the planet to smithereens. More than a color, it's a feeling, an impulse, a psychology, a state of heightened kinetic living and dying in the same breath. Red is humanity at its deepest and most exaggerated form.

And it's the supreme storyteller. From the ancient paintings at the Lascaux caves in France to the Egyptians and the Phoenicians, a love of the color developed. As did business; the trade in red pigments flourished for use in dyes, makeup and other materials. The Romans were among the first to adorn their villas and tombs with red to symbolize status.