Guizhou province will roll out a series of new tourism policies to attract travelers from far and wide in the coming months.

The southwestern province will offer tourists from Beijing, Tianjin and Hebei as well as travelers from outside the mainland free tickets to major scenic spots between April 29 and May 16, Guizhou tourism development commission's director Li Sanqi says at a tourism promotion event in Beijing early April.

The tickets will half-price from May 17 to June 10.

Self-drivers from Beijing, Tianjin and Hebei in cars with less than seven passengers will pay no highway charge in Guizhou during April 29-May 16.

Air flights connecting Guizhou to the three northern sites will be discounted from April 29 to June 10, and some prices will be more than 50 percent off.

The province is also inviting veteran travelers and travel business operators from countries and regions along the Road and Belt, such as Vietnam, Cambodia and the Philippines, to experience local tourism resources and plan optimized tour packages and tips. The campaign will be ongoing through September.

The idea is to build an image of Guizhou among foreign guests, according to Li.

The province witnessed more than 40 percent growth in both the number of visitors and tourism income in 2016.

Guizhou boasts majestic landscape scenery and diverse ethnic elements and is an important hub connecting central and southern China.