The singing and dancing group YHBOYS consists of five boys, aged from 10 to 13. They now have more than 27,000 followers on Sina Weibo. [Photosprovided to China Daily]

Young kids dream of fame, and entertainment company executives dream of making a fortune. Thus a boy band is born

Resistance is futile; How can you possibly not fall instantly in love with these five impish boys and, smitten, reach for the "like" button?

That is no doubt the calculation of their manufacturer, Yue Hua Entertainment, which seems to have timed and choreographed everything to do with the singing and dancing group YHBOYS to perfection.

And so it was that five boys, aged from 10 to 13, were unfurled on China in a three- and-a-half minute video called Brand New World a few weeks ago just when the country was awash with saccharine sentimentality - Valentines Day.

In the video, the five, all of whose voluminous mops of hair are adorned with pieces of cute headgear, including the seemingly inevitable back-to-front baseball cap, are garbed in loosefitting hoodies. They prance about in a synchronized dance routine that is interspersed with shots of group members gesticulating with their hands, giving the thumbs up, giving each other the high fives, jumping for joy and generally having a hoot of a time, and all this to the sound of unrelentingly upbeat, feel-good music.