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Radio vet will take listeners to music festivals

Updated: 2016-06-03 15:25:20

( chinadaily.com.cn )

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Sonar Festival, Sonar village. [Photo provided to China Daily]

As a veteran radio personality, Dai Yirong seems to have a little monster in her head guiding her to make wise decisions.

She is the founder of popular radio programs when she worked at China Radio International during past decades, including the bilingual music programs Joy FM in 1993, and Easy FM in 1997. She also launched Hit FM as the director, which has been focusing on introducing Western music to Chinese fans since 2003.

Recently, Dai has announced her latest plan, which will adapt the traditional radio shows into a new formula.

Besides playing songs and having a conversation with radio listeners on air, she will make the interaction with listeners more real and direct.

Her next concept, the 2016 World Music Tour, will be launched this summer.

Joining one of Radio Beijing Corporation's channels, Metro Radio FM 94.5, Dai, as channel director, will take fans who like travel to some of the world's biggest outdoor music festivals.

The first destination will be the Sonar Festival, which will be held from June 16 to 18 this year in Barcelona, Spain. Founded in 1994, the three-day music festival is known for offering the latest trends in dance and electronic music.

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