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Xuhui: Building a Dream on the West Bund

Updated: 2015-11-17 09:20:15

( China Today )

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The Oriental DreamWorks is one of the major investment programs of international cultural exchange in Shanghai.

The construction of the Silk Road Economic Belt and the 21st Century Maritime Silk Road is stimulating Shanghai's vitality; Xuhui District is at the core of the city's contribution to the Belt and Road Initiatives.

Xuhui is unfolding a tremendous dream-building blueprint. The 11.4-km-long West Bund in the district has been listed as one of the six major development areas during Shanghai's 12th Five-year Plan (2011-2015) period, unleashing huge development potential. In 2014, along with the launch of several major Sino-foreign cultural exchange investment programs, such as Oriental DreamWorks and West Bund Media Port, the West Bund has revealed its seemingly infinite energy. More cultural projects are being carried out now than ever before, such as the Long Museum and the Yuz Art Museum. With the aim of becoming a world-class cultural waterfront, the West Bund will integrate industrial development, cultural agglomeration, and urban ecological landscape.

As the most important component of West Bund Media Port, Shanghai Dream Center covers an area of 463,000 square meters comprising 12 creative cultural buildings. Construction of the center started in 2014 and will be completed by 2017. Its "Dream Avenue" contains a number of theaters, music halls, and studios. It also boasts the headquarters of Oriental DreamWorks, the top animator in Asia, a 500-seat tailor-made IMAX movie theater, premium restaurants and bars, fashionable retail outlets, Lan Kwai Fong recreational blocks, and grade-A offices. The architectural complex is linked by eight themed squares and greening platforms, forming the main axis of West Bund Media Port.

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