A Jingdezhen ceramic art exhibition, "New China from China," was unveiled at the Chinese Pavilion of Expo Milano. [Photo/Jxnews.com.cn]

The ongoing world exposition in Milan is an important chance for the ceramic art culture of Jingdezhen, China's porcelain capital in Jiangxi province, to be better known by the world.

On the occasion of the Jiangxi Day, celebrated at the China Pavilion of Expo Milano 2015 on Saturday, a Jingdezhen ceramic art exhibition, "New China from China," was unveiled here with more than 110 works from different artists, both traditional and contemporary, even from different countries.

The exhibition, promoted by the Jingdezhen city government and the Greenland Group Jiangxi division, will last until Tuesday and has already attracted a number of international visitors, Deputy Mayor of Jingdezhen city Liu Wenhua told Xinhua in an interview on the sidelines of the exhibition opening.

Liu underlined there is still much to be done to highlight the role of the world-famous porcelain city in communication between China and Europe.

Jiangxi, he said, was once an important starting place of maritime silk road and land silk road, and is now an important place for the "Belt and Road" national strategy. The strategy, launched by Chinese President Xi Jinping in 2013, urges Chinese provinces to establish closer ties with European regions through a network of infrastructures as well as economic and cultural exchanges.

"We will further advance the integration of Jingdezhen and Italian cities, which has already seen significant cooperation steps in the field of ceramic art... in fact Italy is a country with outstanding ceramic tradition too," Liu told Xinhua.

"We visited Jingdezhen for the first time in 2011 and were deeply fascinated by its over 3,000 years of ceramic tradition. Since then we have boosted friendship ties with China's porcelain capital," said Giuseppe Olmeti, Secretary General of the Italian Association of Ceramics Cities (AiCC).