The 25th Dubai Shopping Festival, running through Feb 1, 2020, offers visitors world-class, immersive retail experiences. [Photo provided to chinadaily.com.cn]

With the Chinese New Year approaching, many Chinese families are making plans for outbound trips.

The 25th Dubai Shopping Festival, held from Dec 26 to Feb 1 in the most populous city in the United Arab Emirates (UAE), brings together headline concerts, firework shows, light installations and a series of world-class performances.

The 38-day event features showstopping performances, immersive experiences, innovative brand activations and family-friendly celebrations. Shoppers across Dubai's malls can enjoy offers of between 25 percent and 75 percent off international fashion, beauty, home and lifestyle brands. Over 1,000 restaurants provide dine-in specials and discounts.