Lei Haiwei, the champion of Chinese Poetry Conference in the Third Quarter, appears on the program. [Photo/tv.cctv.com]

5. Chinese Poetry Conference in the Third Quarter

Chinese Poetry Conference is the first popular poem program on CCTV. Its purpose is "appreciating Chinese poetry, seeking cultural genes and tasting the beauty of life". Through the comparison and appreciation of poems, the program aims to stimulate the audience to review the ancient poems they have learned, share the beauty of Chinese culture, and draw nourishment from the wisdom and feelings of the ancients. The program has been on the air for three seasons. This season's champion is a delivery man, which shows that appreciation of ancient poetry and literature is a national activity, not exclusive to the elite.