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A long brand association

Updated: 2018-10-26 07:28:05

( China Daily )

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Maryse Gaspard (center), one of the first French models who visited the Great Wall in 1979 (left), attended Pierre Cardin's fashion show recently to mark its 40th anniversary in China as the representative of the brand.[Photo provided to China Daily]

In order to celebrate the brand's anniversary better, the show selected 40 sets of classic clothes from its headquarters in Paris and another 40 sets from its coming spring/summer collection developed and produced by Chinese representatives. The unusual venue for the event added to the fusion: China and the West, the traditional and the trendy.

The sportswear series that opened the show followed the design concept of "loose on the upper body, tight on the bottom".

The women's wear on show included leather catsuits, short skirts and A-line skirts, which created a sense of modernity and presented geometric elements as the classic characteristics of the brand.

Trendy colors, including lake blue and deep green, as well as the classic tartan design, appeared on the set of day dresses for women.

For men, oversized sleeveless and collarless tops were matched with skinny pants decorated with big ribbons, and patterns of triangles, squares and rhombuses lined up on legs of trousers.

The menswear grabbed the audience's attention further with the diversity of materials used, including leather, a special cotton and a "three-dimensional fabric".

The third series-a collection of cocktail dresses-had many international elements. The contrast of rose red and dark green generated a feeling of rhythm; the application of silk made the clothes look elegant; and the three-dimensional cut led to the asymmetrical draping and gathering of the dresses on display.

Male models showed up in cloaks and tuxedos to match the ladies, just like they were attending a ball together.

The colors of the formal dress series were the most prominent, and the choice of shape was also different from other series of the brand.

The women's tight fishtail dress made the model look like a beautiful mermaid. The simple combination of black and white showed the steady independence of the modern woman. The texture of gauze added lightness to some dresses and the tie-dye work revealed traditional cultures in China and other parts of Asia.

The men's style changed from thin pants to wider legs and distinct contours.

Three wedding dresses were presented at the end of the show, two of which were an avant-garde style, while the other had an added element of a Chinese cloak.

A ballet dancer accompanied by French music composer Jules Massenet's Meditation from Thais emerged from the beacon tower on that section of the wall, as a "Cardin red" silk cloth was slowly pulled away, bringing the show to its climax. All of the models wore flat shoes during the show, reflecting the brand's approach to modern living, according to Fang.

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