The IP Man is unveiled at the opening ceremony for the CCIP Exhibition on Sept 20. [Photo provided to chinadaily.com.cn]

Afterward, guests jointly cut the ribbon for the exhibition, witnessing its grand opening, and jointly contributed suggestions for China's IP development to help shape and disseminate cultural values with Chinese characteristics.

In addition, guests saw the unveiling of the exhibition's mascot IP Man, created by Jia Xiao'ou, a celebrated young artist in China. His design was inspired by bamboo, the most representative cultural symbol in Chinese culture.

The CCIP Exhibition brings together not only China's excellence in cultural creative works but also the essence of Chinese culture, promoting healthy, professional and vigorous development of Chinese cultural IP.