[Photo provided to China Daily]

But for the show's debut in China there's no localization.

As of 2017, China had about 583 million gamers, with more than half being mobile game players, according to the China Game Industry Report 2017 issued last December.

Speaking about the show, Moran says: "It's the first time we have been in China," and adds that they are considering including Chinese games into the show in future.

In fact, Moran says they have noticed Chinese game developers such as Tencent when these companies started to purchase their counterparts overseas several years ago.

Speaking of why the show was introduced to China, Yang Juze, the founder of the show's organizer Blooming Investment, says that games are important elements of pop culture. Previously, Yang's company had introduced other popular shows to Shenzhen, such as the Tokyo-based digital art team TeamLab and the digital exhibition created for the Dunhuang Research Academy to showcase China's Buddhist art.

Speaking about his venture, Yang says: "People in China now want good content. And the government also supports this."

As for Moran, he says that the show not only invites people to play games, but also lets them understand the development of games from a different perspective.

For instance, the show has sections showing how games, films and music are influenced by each other. And it has exhibits showing how a game was created and packaged into a final product.