British author Rachel Joyce is among the writers to attend literary talks at the Beijing book fair. [Photo provided to China Daily]

"Many Moroccans know about Confucius and Sun Zi, and their thoughts, but we would like to enhance exchanges," Kasmi says.

Writers from the United Kingdom, Spain, Russia and Poland will attend the event.

Fifty Sinologists, translators and experts in China studies will take part in writers' events and publisher-agency meetings, including a roundtable with writer Yu Hua.

Lin says the aim of the exchanges is to enhance understanding about China and promote more publishing links so that more Chinese titles gain global appeal.

"We will also offer orientations on Chinese publishing to newcomers, and pick 10 international copyright managers or literary agents, selected from 100 candidates globally, as publishing fellows," she says.

The State Administration of Press, Publication, Radio, Film and Television's latest report on the country's press-and-publication sector, released earlier this month, says that China sold 13,816 copyrights to overseas buyers in 2017, an increase of 24.1 percent compared with 2016. "It is a big stride," says an official with the administration, who was quoted by a newspaper affiliated with the administration.