People dance on the streets to celebrate the annual Kadayawan Festival. [Photo provided to China Daily]

"We also have other tourism products that will interest Chinese travelers such as scuba diving, cruises, health and wellness products."

Meanwhile, the office is striving to use digital communication, marketing research and work with the private sector to boost tourism.

As for transportation links, the tourism attache says there are 11 airlines connecting 17 Chinese cities such as Beijing, Shanghai and Chengdu with popular Philippine destinations, through direct flights and charters.

He says that more air routes will be opened between China and emerging Philippine destinations within the next few years, so Chinese tourists can enjoy the distinctiveness of more than 7,000 tropical islands in the Philippines.