Dancers peform at the launch ceremony of the Hulunbuir Nomadic Music Festival at CRI's Beijing headquarters on August 9, 2016. [Photo/CRIENGLISH.com]

The 2016 Hulunbuir Nomadic Music Festival is set to kick off this weekend.

As the main sponsor of the event, China Radio International has hosted a launch ceremony right here in its Beijing headquarters, giving audiences a preview of what's to come.

Besides CRI, the city of Hulunbuir in the Inner Mongolia Autonomous Region and a number of other organizations are also sponsoring the festival, which aims to promote the spirit the "Belt and Road" initiative and introduce Hulunbuir's music and culture to the world.

Located in the northeastern tip of China, Hulunbuir borders Russia and Mongolia and is known for its scenic grasslands, lakes and a diverse ethnic makeup of its population.

Organizers of the festival say they plan to minimize the carbon footprint of this weekend's activities and host an environmentally friendly musical fest.

A music album produced as part of the festival will also be submitted for consideration at the 2017 Grammy awards.

The Hulunbuir Nomadic Music Festival kicks off in the northeastern city on Saturday.