A scene from Born in China. [Photo/Mtime]

The crew spent three years filming in Sichuan and Qinghai provinces as well as in the Tibet autonomous region to capture rare footage of these endemic animals in all seasons.

Screening documentaries on wildlife is still rare in China's film market, though thoroughly robust with an endless stream of new films any time of the year. At the press conference, Lu called it a "valuable opportunity for Chinese filmmakers to learn how to make this type of documentary".