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Innovative products showcased at Beijing event

cctv.com 2014-04-01 15:15:20

As the 22nd China International Clothing and Accessories Fair has just lowered its curtains, more than a thousand fashion brands from over 20 countries and regions have showcased their latest creative products.

At the exhibition area, fashion brands are trying to attract as many visitors as they can with their new products. This scanning facility gives shoppers a new shopping experience. It can help you see if the clothes will fit you or not, without having to try them on.3

And if you buy this suit, you’ll save some cash on laundry detergent- the fabric contains ingredients which can be dissolved in water and have the function of cleaning. So, it seems that exhibitors have done whatever they can to make the shopping process more convenient.

"Fashion enterprises have adapted to meet customers’ needs. In the past, they used to design for customers, but now they design according to their lifestyles. They are taking customers’ needs seriously." said Wang Tiankai, President, China National Garment Association.

Initiated in 1993, the China International Clothing and Accessories Fair is the largest of its kind in Asia. The annual fair has become an important platform for brand promotion, market expansion, technique innovation and trend presentation.

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