Where Life Is One Long Epic Song

Updated: 2011-03-18 11:19

He is pleased to have taken a plethora of high-quality photos. Those of his daughter clad in traditional ethnic attire and wandering through the flowers are "particularly beautiful", he says.

The local government has organized the annual Rapeseed Flower Festival from February to March since 1998 to encourage tourists.

Director of the county's tourism bureau, Liu Bo, says Luoping received more than 1.17 million tourists in 2010, when profits from the tourism industry reached 880 million yuan ($133.87 million).

The stream of tourists into the county over the past decade has brought transformation to the previously impoverished county.

"About a decade ago, some farmers were too poor to feed themselves," Liu says.

The tourism boom provided more job opportunities. Local farmers started small businesses, such as family hotels or ethnic handicraft production and retail.

"They don't need to worry about food and clothes anymore. Some built their own houses and bought tractors," Liu explains.

Rapeseed not only gives oomph to the local tourism industry's expansion but also is the most important local crop. The flowers grow throughout the country but are harvested at different times of the year, depending on local conditions.

Luoping's rapeseed farmlands are among China's vastest.

Cooking oil can be extracted after the flowers wither, which provides another income source for Luoping's farmers.

Jin Xiaoqi, a 31-year-old farmer in Xiaogeda village, owns 1.2 hectares of rapeseed fields and earns nearly 9,000 yuan ($1,369) a year from the crops.

She also sells engraved bamboo to tourists for 8 yuan to 20 yuan apiece, depending on the size. This brings in another 1,000 yuan a month.

Another way in which rapeseed flowers sweeten life in the county is by fostering honey production.

Spring is the beekeeping and honey-processing season. Waves of bees flit across the vast fields of flowers. Local beekeepers - and many from other places, such as Sichuan and Fujian provinces - set up base in tents among the rapeseed farms every spring.

The 430,000 hectares of rapeseed blooms in Luoping attract myriad bees, which produce 15 million to 20 million tons of honey a year. Local people are now looking to brand the county as a honey production base and increase sales to outside markets.

Luoping Tianyuanmiyu Bee Industry Co Chairman Zhu Hongkun founded his enterprise in 2009. It mainly produces honey, propolis and propolis powder.

His company works with more than 270 beekeepers, who each earn about 80,000 yuan a year on average. Some bring in as much as 200,000 yuan annually, Zhu says.

Who said beauty endowed by nature is not worth a fortune?