The Mid-Autumn Festival is an important traditional festival for the Chinese nation. It has ancient legends, heartwarming stories and also conveys people’s aspirations for reunion, harmony and a better life. From Sept 16 to Oct 6, the global unified brand campaign, “Mid-Autumn Festival: A Moonmoment to Remember”, aims to connect people from all over the world online.

Hosted by the Bureau of International Exchange and Cooperation of China’s Ministry of Culture and Tourism, the activity is jointly organized by the Network of International Culturalink Entities, overseas China Cultural Centers and China Tourism Offices.

Centered around Mid-Autumn Festival, the online cultural event features four parts: "Classic Mid-Autumn Festival", "Mid-Autumn Festival Culinary Culture", "Mid-Autumn Festival in Music" and "Mid-Autumn Festival in Poetry and Painting". The event shares the Mid- Autumn Festival values of familial and social harmony, conveys Chinese people’s love for family and nation, and the concept of building a community with a shared future for mankind.

Festive China: Mid-Autumn Festival

The 15th day of the eighth lunar month is the Mid-Autumn Festival, a celebration that focuses on the moon. From ancient times, it has been customary for Chinese to reunite with family members and enjoy a sweet mooncake while observing the beautiful moon.

10 destinations for your Mid-Autumn Festival

Mid-Autumn Festival is just around the corner. Where do you plan to travel this fall?

Moon, rabbit accessories round out Mid-Autumn look

Mid-Autumn Day, one of the most significant Chinese festivals, will fall on Sept 21 this year according to the lunar calendar.

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