According to the administration, China's Paths from the China Publishing Group, Why Is China Successful? from the China International Publishing Group, and other books that reflect the country's recent growth, changes and mentality, were among the most popular at this year's event.

The number of export deals signed at BIBF outstripped import deals.

The exports now head to countries in addition to China's Asian neighbors. They are available in more languages, too, according to the administration.

The book fair owes its success in part to the "going-out" project, in which items are introduced overseas with national support.

The going-out aspect of the publishing business exceeded 23 million items and more than $104 million in exports last year, according to administration statistics.

Mei Jia contributed to this story.

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